A popular cable channel, WapTV, recently won the award for the ‘Outstanding Indigenous TV Channel of the Year’ at the 2022 edition of the Marketing Edge Awards, a notable media and advertising industry event.
The award ceremony, which took place at Harbour Point Hall, Victoria Island, Lagos, on Friday September 16, 2022, came just weeks after the station received two honours at two separate events – ‘Best Family Entertainment TV Channel’ at the Kaduna International Film Festival and ‘Indigenous TV Station of the Year’ at the Top Society Man of the Year Awards.
Expressing delight at the honour, the Managing Director of the station, Wole Adenuga (Jnr), said, “We are nothing without our viewers. When our presenters started speaking 100 per cent pidgin English on air, it was out of a need to reach the majority of Nigerians across various educational levels and socio-economic classes. We appreciate the millions of viewers who watch our channel on satellite TV, as well as the over 500,000 subscribers on our YouTube channel, which accumulates over 2.8 million views monthly.”
Launched in 2012, the station is a 24-hour family entertainment channel which shows TV dramas, comedy series, Nigerian movies (English, Yoruba, Igbo and Hausa), reality shows, events, music videos, celebrity interviews, and other programmes.