Fashion & Lifestyle

Ananse launches e-commerce platform for African designers

AN e-commerce platform for Africa’s top fashion designers and artists got underway in Lagos and Johannesburg, yesterday, to boost creative entrepreneurship in the continent.

The project is an initiative of Ananse in partnership with the Mastercard Foundation and the courier company, DHL.

It is designed to showcase “the rich and diverse tapestry of Africa’s creative talent, and simplifies international e-commerce payments and logistics for creative entrepreneurs on the continent,” said Mastercard Foundation Country Head, Nigeria, Chidinma Lawanson.

Lawanson said the initiative will “enable African fashion brands to sell over 1million garments over the next three years with 75 per cent sourced from African suppliers, and 70 percent participation from women.

“This will provide a significant boost to the creative economy sector,” he said.

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